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| 1.
Introduction |
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| Management strategy
was defined decision of long time
object, target of organization
and business direction, resource
distribution were necessary for
those execution. Management strategy
were mainly external problems
of organization, and decision
of products, market structure
for adaptation of whole organization
against change of external circumstances.
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Necessity of management strategy establishment
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Chance capture and risk evasion
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Identification of strategic subjects
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Systematic collection of managemental
informations |
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Preparedness for business required
long time |
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Integration of businesses and
rationalization of resource distribution
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Achievement of future tasks balance
through structure adjustment |
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Achievement of managemental innovation
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3. Establishment procedure of managemental
strategy (general examples) |
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Analysis
of external circumstances
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Economic factors,
government and legislative
regulation factors, market
and competition factors
Suppliers factors, technical
factors, geographical factors,
social factors |
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Analysis of internal
resources
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Financial
resources : Provision abilities
of cash, stocks, debts
Human resources : Line,
staff, professionalist,
supervisor, employees
Objects resources : Building,
facility, raw materials
Organizational resources
: Informative system, quality
control, education,
training
Technical resources : Customer
faithfulness, corporation
fame,
quick
reactions against markets
change |
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Establishment
of managemental
objectives
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Main external
circumstance factors would
be extracted as a chance
or threat and established
strategic directions considering
of strength, weakness of
internal abilities based
on above mentioned circumstance
analysis. |
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Establishment
of middle and long
time strategy
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Strategy
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Objectives
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Use
time
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Growing
strategy
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Increase
of sales and revenues
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High
market growing rate
and economy growth
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Stable
growing strategy
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Increase
of profitabilities
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Mature
industries /
Stable circumstances
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Protective
strategy
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Decrease
of the prime costs
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Anxiety
of crisis / Fatal
loss
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Complex
strategy
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Survival
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Business
sub-heading organizations
/ Economical transitional
period
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Establishment
of functional strategies
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Marketing
strategies, productive strategies,
financial strategies, personnel
organizational strategies,
technique development strategies
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Establishment
of business plan
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Establishment
and operation of concrete
business plan by functional
strategy establishment |
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